Strategy & Planning


It all starts here.  Our dedicated and experienced account team will work with you to understand the landscape facing your company and, begin to devise a unique plan to meet or exceed your goals.  Our strategy is based on past experiences and the latest industry insights, which allow us to come up with innovative, and specifically tailored approaches to each client.


Our planners work with you and our research staff to create a media plan that will get your business noticed. We not only plan based on specific key performance indicators (KPI’s), but use those metrics as baseline for measuring the result. We understand that every piece of media you purchase is a chance to introduce yourself or get noticed. Lets work together to make sure those chances are maximized.

Recently GorillaAd Agency has taken a special effort to create an environment where clients can plan, create, and execute any size campaign and the media to go along with it.

Our Technology

  • Site Development

  • Digital Media

  • Social Computing

  • Product Development

  • Microsites, Landing Pages, Corporate Sites, Brand Sites, Rich Internet Apps, Development & Maintenance, Section 508 Compliance

  • Rich Media, Standard Media, Development, Production

  • Forums, Blogs, Wikis, Galleries, Widgets/Gadgets, Moderation Filters, Content Submission Engines, Tag Clouds

  • Site Programming, Business Logic Layer, Database Access, Platform Integration, Custom Development

  • Adobe Flash, AJAX, MS AJAX.NET, Adobe Flash Animation, CGI, MS Silverlight, Adobe Flex, Avid, XSL/XSLT, Adobe AfterEffects, HTML, XML, Abobe AIR, Autodesk Maya, CSS, Adobe Flash Communication Server, Custom Flash Players, JavaScript, Adobe ColdFusion, Ruby in Rails, PHP

  • RAdobe Flash ActionScript 2.0, JavaScript, Adobe Illustrator, Adobe Flash Animation, Adobe Photoshop, Adobe Dreamweaver, Adobe AfterEffects, Apple Quicktime Pro, Motif

  • Joost, WordPress, MediaWiki, MS Office Sharepoint Server, Facebook Apps, Google Gadgets

  • ,NET, Java, JSP, Perl, MS Office Sharepoint Server, MS SQL Server, MySQL, Web Services, Oracle

Quick Tip:

The most productive strategies come from hard data. Its always worth spending the extra time to let the data have some depth before using it to drive future planning. If possible focus group initial ideas.



  • Clients Needs
  • Target Audience
  • Long Term Vision



  • Priorities
  • Use Cases / Personas
  • Content Strategy



  • User Experience
  • Templates
  • Creative Brand Elements



  • Program code
  • Refine User Experience
  • Optimize / Minify



  • Extract Data
  • Correlate Data With Behavior
  • Create Detailed Reports



  • Analytics Reports
  • Potential Optimization
  • Adjustments / Fixes