Analytics

Having an analytics infrastructure is very important to any marketing effort.  It allows us to understand your revenue better, and can be a great guide of how to spend your marketing dollars.  At GorillaAd we start thinking about analytics even before we ever lay pen to paper.

Our experienced team can make sure your company leadership is aware of every expenditure being made.  We use all of the industry analytics platforms to deliver the correct reports that have real meaning.

Since we work on e-commerce so much, we use specialized analytics platforms like Mix Panel to increase market segmentation to an even higher level of detail.

Its easy to forget the importance of a dedicated analytics team.  We never forget, since they help us guide every decision we make.

Our Technology

  • Site Development

  • Digital Media

  • Social Computing

  • Product Development

  • Microsites, Landing Pages, Corporate Sites, Brand Sites, Rich Internet Apps, Development & Maintenance, Section 508 Compliance

  • Rich Media, Standard Media, Development, Production

  • Forums, Blogs, Wikis, Galleries, Widgets/Gadgets, Moderation Filters, Content Submission Engines, Tag Clouds

  • Site Programming, Business Logic Layer, Database Access, Platform Integration, Custom Development

  • Adobe Flash, AJAX, MS AJAX.NET, Adobe Flash Animation, CGI, MS Silverlight, Adobe Flex, Avid, XSL/XSLT, Adobe AfterEffects, HTML, XML, Abobe AIR, Autodesk Maya, CSS, Adobe Flash Communication Server, Custom Flash Players, JavaScript, Adobe ColdFusion, Ruby in Rails, PHP

  • RAdobe Flash ActionScript 2.0, JavaScript, Adobe Illustrator, Adobe Flash Animation, Adobe Photoshop, Adobe Dreamweaver, Adobe AfterEffects, Apple Quicktime Pro, Motif

  • Joost, WordPress, MediaWiki, MS Office Sharepoint Server, Facebook Apps, Google Gadgets

  • ,NET, Java, JSP, Perl, MS Office Sharepoint Server, MS SQL Server, MySQL, Web Services, Oracle

Quick Tip:

If you run an e-commerce operation, make sure you always set up your analytics to show your conversion rates.  Knowing which product lines are preforming best is half the battle.

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1

Discover

  • Clients Needs
  • Target Audience
  • Long Term Vision

2

Define

  • Priorities
  • Use Cases / Personas
  • Content Strategy

3

Design

  • User Experience
  • Templates
  • Creative Brand Elements

4

Develop

  • Program code
  • Refine User Experience
  • Optimize / Minify

5

Measure

  • Extract Data
  • Correlate Data With Behavior
  • Create Detailed Reports

6

Analyze

  • Analytics Reports
  • Potential Optimization
  • Adjustments / Fixes