BushSmarts.com uses interactive highly visual ecommerce integration.  We have integrated a very branded field journal (Tumblr site). and created a very organic platform.  Using PHP, Jquery, MySQL, Apache, and strict HTML compliance, we were able to have BushSmarts have over 200,000 pageviews in the first month of operations.  The site also uses state of the art SEO tactics to attract earned and free media, and reduce costs of paid media.