Looking back at 2012 here are our choices for the funniest commercials of 2012.

#1 Night Vision Goggles

This spot done by The Martin Agency is our favorite because it is wholesome, funny, demographically relavent.  The Martin Agency has been the creator of Gieco’s Ads for years now.  While the guitar playing gents do this commercial no favors, I would give this spot 9 smiles out of 10.

CreditsAgency: The Martin Agency
Producer: Sam Tucker
Chief Creative Officer: Joe Alexander
SVP/ Group Creative Director: Steve Bassett
VP/Creative Director: Wade Alger
SVP/Art Director/Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Production Company: O-Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella

#2. Bridgestone Football Spot

This spot done by The Richards Group and 8.5 laughs because of the high power talent, the funny.  For just a second you imagine the way a Bridgestone tire can do for your car, after seeing the wicked curve it gives Aikman.

Credits

Agency: The Richards Group
Producer: JR Dixon
CD/AD: Shane Altman
CD/CW: Mike Bales
Production Company: Tool
Director: Erich Joiner
Executive Producer: Brian Latt, Dustin Callif, Oliver Fuselier
Editorial: Rock, Paper, Scissors
Editor: Damion Clayton
VO: John Rubinow
VFX Co: The Mission
Music: Beacon Street Studios
Sound Design: Lime
#3. Etrade Speed Dating Spot

After a spectacular five years of making baby commercials to sell financial services, Gray New York finishes the strong campaign with “Fatherhood” spot.  We give this an 8 out of 10.  We deducted some points for originality   After 5+ years of talking babies, it seems hard to imagine a baby that doesn’t know more about trading then some grownups.  While this spot will never be in the hall of fame, it is a memorable way to cap a 5 year run for Gray & Etrade.

Credits

Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Co-Chief Creative Officer: Jeff Ordione
Creative Director: Eric Segal
Executive Producer: Jon Holding
Producer/VP: Kimberly Kietz
Art Director: Zack Menna
Art Director: Doug Fallon
Assisstant Producer: Suzie Rosenthal
Business Manager: Merry DePhillips
Casting: Nina Pratt
Client Consultant: John Clarkson
Copywriters: Rich Singer, Pete Holmes, John Clarkson, Jeff Vinick, Steve Fogel
Director of Broadcast Production: Bennett McCarroll
Production Company: Rabbit Content
Director: Tim Abshire
DP: William Rexer
Executive Producers: Douglas Howell, Joby Barnhart
Head of Production: Jeff Sommar
Producer: Zac Zimmerman
Editorial: Vision Post
Editor: Alex Cohan
Assitant Editor: Jackie Helfgott
Executive Producer: Gray Hirschfield

It is no surprise that 2 of the top 3 spots came from the superbowl (2012).  The superbowl spot has and likely always will bring the best talent forward as 30 seconds costs an average of 3.5 million.